UI / UX Design
Mixing all the best parts of past, present, and future, Bitwave Games creates high-quality, retro-inspired gaming experiences that are fun and accessible to all. Once they changed their name from Retroid to Bitwave, we took on the challenge of designing a whole new look and feel for their brand.
Most of Bitwave's gamers are in their 30's and have a nostalgic connection to the aesthetics of the games they played as children. When creating Bitwave's new visual identity, we used the technological limitations of the past as identity carriers and expressed them through graphic elements, animation, and sound.
An affectionate callback to the Super Mario Bros. games from the 80s, we transformed the logo into a low-resolution wave without spatial anti-aliasing. This form also mimics the sawtooth wave known in music, inspiring us to work with a musician and create a signature sound for the brand, reminiscent to what is heard when playing 8-bit game consoles.
For a truly sentimental user experience, we applied a custom dithering technique to graphic elements and animations using a two-toned color palette. Unlike the small, round dots produced when dithering with a printing press, we simulated images using large, square pixels to create a more cohesive retro theme.